10 Surprising Stats About Email Marketing That Will Blow Your Mind

Email marketing is often overlooked as a viable marketing strategy, with many businesses focusing on more flashy or trendy tactics like social media advertising or influencer partnerships. However, the truth is that email marketing remains one of the most effective and cost-efficient ways to reach and engage with customers.

Here are 10 surprising statistics about email marketing that will change your mind:

1. Email marketing has an average return on investment (ROI) of 122%, which is four times higher than other forms of digital marketing, including social media and paid search.
2. 59% of consumers say that marketing emails influence their purchasing decisions.
3. Email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter.
4. The average open rate for marketing emails is 24.79%, with the highest open rates being in the travel and retail industries.
5. Personalized emails improve click-through rates by an average of 14% and conversions by 10%.
6. The use of emojis in subject lines can increase open rates by up to 45%.
7. The average person receives 147 emails per day and spends 2.5 hours reading and responding to them.
8. 60% of consumers say that they have made a purchase as a result of a marketing email.
9. 56% of consumers say that they prefer to receive promotional content via email, compared to just 28% who prefer social media.
10. Email marketing has a median customer acquisition cost (CAC) of just $10, compared to $20 for Twitter and $31 for Facebook.

As you can see, email marketing is a powerful tool that should not be ignored. If you're not already using email marketing to reach and engage with your customers, it's time to start!

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